The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

Google Business Profile: Holiday Hours Update Guide

Google Business Profile: Holiday Hours Update Guide

Keep customers informed this holiday season. Learn how to update your Google Business Profile and Apple Maps with clear, accurate special hours. ...more

Google ,Local SEO

December 19, 20254 min read

2026 Content Marketing Trends

2026 Content Marketing Trends

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility. ...more

Blog Posts ,Search Optimsation Social Media Blog Content DIY Marketing Websites Google Photography &Marketing

December 12, 20257 min read

From Chaos to Focus: ADHD Business Owner Productivity in 4 Steps

From Chaos to Focus: ADHD Business Owner Productivity in 4 Steps

ADHD business owner productivity made simple. Use four steps to hyperfocus: subtract noise, add structure, divide tasks and multiply results. ...more

Automation ,Productivity

November 21, 20254 min read

Google Business Profile: 9 Quick Ways WA Businesses Win

Google Business Profile: 9 Quick Ways WA Businesses Win

Set up and optimise your Google Business Profile. Nine quick wins WA businesses can use today. Book a Marketing Audit or follow the DIY course. ...more

Google

November 07, 20253 min read

How to Remove a Facebook Page Admin Who Refuses to Accept Removal

How to Remove a Facebook Page Admin Who Refuses to Accept Removal

Struggling to remove someone from your Facebook Page who won’t accept removal? Learn the official Meta admin dispute process and download free template. ...more

Blog Posts

October 24, 20256 min read

Do You Really Need a Website for Your Business in 2025?

Do You Really Need a Website for Your Business in 2025?

Still wondering if your WA business really needs a website in 2025? Discover why having your own website is essential for visibility in Google, AI search, and social media. ...more

Category1

October 10, 202510 min read

How Do I Get My Business to Show Up in AI Overviews?

How Do I Get My Business to Show Up in AI Overviews?

Learn 14 practical steps to help your business appear in Google AI Overviews. Clear structure, schema, E-E-A-T, local signals, and technical health. ...more

Category1

September 12, 202510 min read

Automate Marketing Workflow | CLP Advertising

Automate Marketing Workflow | CLP Advertising

How We Automate Marketing Workflow Using Software like Cloud Campaign & Tekmatix ...more

Blog Posts

August 29, 20253 min read

Small Business Growth Grants

Small Business Growth Grants

The WA Small Business Growth Grants program offers up to $10,000 in matched funding for marketing, strategy, and business development. Learn who’s eligible, how to apply, and how this grant can help y... ...more

Blog Posts

August 20, 20253 min read

Online Networking: Connect with Purpose and Confidence

Online Networking: Connect with Purpose and Confidence

Master online networking with confidence. Practical tips for small business owners to build trust and grow through virtual connections. ...more

Blog Posts

August 15, 20255 min read

Instagram Posts Are Now Searchable

Instagram Posts Are Now Searchable

Learn how Instagram posts became searchable on Google (July 2025) and follow our checklist to boost reach, traffic and sales. Free audit included. ...more

Category1

July 18, 20254 min read

How to Stay Focused: My Journey to Better Productivity

How to Stay Focused: My Journey to Better Productivity

Discover practical strategies on how to stay focused, especially for entrepreneurs with ADHD. Learn how tools like Focusmate can enhance your productivity. ...more

Blog Posts

July 04, 20256 min read

The 5 Tools We Use Daily

The 5 Tools We Use Daily

The 5 Tools We Use Daily to Manage Client Marketing Campaigns ...more

DIY Marketing ,Marketing &Productivity

June 19, 20254 min read

Local SEO Content Strategy for Allied Health

Local SEO Content Strategy for Allied Health

New Blog Post Description ...more

Category1

June 11, 20254 min read

The Power of User-Generated Content (UGC)

The Power of User-Generated Content (UGC)

The Power of User-Generated Content (UGC): Why It Matters and How to Inspire It ...more

Security ,Websites Marketing &Productivity

May 22, 20254 min read

Local Listing & SEO Audit

Local Listing & SEO Audit

Local Listing & SEO Audit ...more

Security ,DIY Marketing Websites Google Marketing &Productivity

May 08, 20254 min read

SEO for Medical Websites Australia | AHPRA Compliant Guide

SEO for Medical Websites Australia | AHPRA Compliant Guide

Learn how to implement SEO for medical websites in Australia using compliant strategies that improve visibility and attract more patients. ...more

Category1

April 30, 20258 min read

Building Trust in a World of AI

Building Trust in a World of AI

Building Trust in a World of AI ...more

DIY Marketing ,Websites Google Marketing &Productivity

April 06, 20253 min read

Content Marketing vs Social Media

Content Marketing vs Social Media

Learn the difference between content marketing vs social media and how South West WA businesses can use both to grow online. ...more

DIY Marketing ,Marketing &Productivity

March 27, 20254 min read

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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