The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

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2026 Content Marketing Trends

2026 Content Marketing TrendsEllie Clare Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

WebsitesSocial MediaYouTubeContent Marketingcontent marketing strategy for small businesshow to improve SEO with contentevergreen content strategymulti-channel search marketingYouTube marketing for businesses
Google Business Profile: Holiday Hours Update Guide

Google Business Profile: Holiday Hours Update Guide

Google Business Profile: Holiday Hours Update GuideEllie Clare
Published on: 19/12/2025

Keep customers informed this holiday season. Learn how to update your Google Business Profile and Apple Maps with clear, accurate special hours.

GoogleLocal SEO
2026 Content Marketing Trends

2026 Content Marketing Trends

2026 Content Marketing TrendsEllie Clare
Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

Blog PostsSearch OptimsationSocial MediaBlog ContentDIY MarketingWebsitesGooglePhotographyMarketing
Google Business Profile: 9 Quick Ways WA Businesses Win

Google Business Profile: 9 Quick Ways WA Businesses Win

Google Business Profile: 9 Quick Ways WA Businesses WinEllie Clare
Published on: 07/11/2025

Set up and optimise your Google Business Profile. Nine quick wins WA businesses can use today. Book a Marketing Audit or follow the DIY course.

Google
Local Listing & SEO Audit

Local Listing & SEO Audit

Local Listing & SEO AuditEllie Clare
Published on: 08/05/2025

Local Listing & SEO Audit

SecurityDIY MarketingWebsitesGoogleMarketingProductivity
Building Trust in a World of AI

Building Trust in a World of AI

Building Trust in a World of AIEllie Clare
Published on: 06/04/2025

Building Trust in a World of AI

DIY MarketingWebsitesGoogleMarketingProductivity
Schema Markup

Schema Markup

Schema MarkupEllie Clare
Published on: 30/01/2025

Discover how Schema Markup can boost your website’s visibility and SEO rankings. A guide for South West WA businesses and entrepreneurs.

DIY MarketingWebsitesGoogleMarketingProductivity

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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