Let’s clear up the most common questions.

Frequently Asked Questions

We understand that marketing can feel confusing when you are trying to grow a business and keep up with changing technology. These FAQs answer the questions we are most often asked about business photography, DIY websites and content marketing at CLP Advertising & Photography Services. If your question is not listed here, you are always welcome to contact us directly.

Business Photography For Brands

Everything you need to know before booking a professional brand shoot.

How much does a business photographer cost?

Business photography is usually priced per project rather than per single image. Your investment depends on the length of the session, how many locations we are visiting, how many people are involved, the complexity of the brief and how you plan to use the images.

At CLP we provide a clear proposal before you book, outlining what is included, how long we will be on site and what you will receive afterwards, so there are no surprises.

How much should I budget for a 2 hour photoshoot or event?

For a short session such as a two hour shoot or event, you are paying for more than the time on the day. Planning, travel, set up, styling, lighting and professional editing are all included.

If you let us know what you need to capture, such as team headshots, product photos, a mini brand session or an event, we will recommend an appropriate package and time frame so you know exactly what you are investing in.

How many photos will I receive from my session?

Most business owners are looking for a strong library of images rather than a specific number. After your session we carefully select the best photographs, remove any duplicates or test shots and deliver a curated gallery in both web and print resolution.

You can expect enough variety to use across your website, social media, Google Business Profile, email marketing and printed materials.

Is it worth hiring a professional photographer instead of doing it myself?

In most cases, yes. A professional photographer brings experience in lighting, composition, posing and styling, along with equipment that handles challenging spaces and weather. This results in sharper, more consistent images that build trust and help you stand out from competitors.

For many businesses, one well planned brand shoot provides content that can be used for months across multiple platforms.

What is brand photography for business?

Brand photography is more than a headshot. It is a planned collection of images that tell the story of your business, including:

- You and your team at work

- Your space, tools and processes

- Behind the scenes details that show your personality

- Product or service imagery that feels real and relatable

Every photograph is created with your marketing strategy in mind so you have images that support your website, social media and content plan.

How do I prepare my business for a photoshoot?

Before your session we share a simple preparation guide that covers:

- Clothing, colour and styling suggestions

- How to declutter and set up your space

- Any props, products or paperwork to have ready

- Timing for staff or clients who will be involved

We also work with you on a shot list so we can capture everything you need within the time booked.

DIY Websites And Tech Support

Guidance for building, improving or managing your own website.

What is a DIY website?

A DIY website is a site that you manage yourself using an easy to edit platform and templates. With CLP, DIY does not mean you are left on your own. We help you choose the right platform, plan your pages and teach you how to update content so your website remains current and effective.

Can ChatGPT or AI actually create a website?

AI can assist with ideas, draft copy and basic structure, however it cannot replace strategy, user experience, accessibility or brand design. At CLP we use AI as a support tool, then refine everything through a marketing lens to ensure the website reflects your brand and converts visitors into enquiries.

Can I build a website myself for free?

Some platforms offer low cost or free starter plans, but there are often trade offs such as limited features, advertising on your site, restricted support or poor search performance. We help you weigh up the pros and cons so you invest in a setup that will serve your business long term.

Who owns my website if I use a website builder?

In most cases you own your content, images and domain name, while the platform owns the software that runs the site. We will always explain how ownership works, where your site is hosted and what happens if you decide to move in the future, so you stay in control of your online presence.

Do DIY websites still work for Google, AI and voice search?

Yes, as long as they are set up correctly. CLP focuses on search engine optimisation and generative engine optimisation so your site is easy for both people and AI tools to understand. That means clear page structure, meaningful headings, meta data, internal links and high quality, helpful content.

Will CLP build my website for me or teach me to build it myself?

We offer both options. You can choose a Done For You build where our team handles the setup, design, copy and launch, or a Done With You pathway where we work alongside you, providing templates, mentoring and reviews so you learn how to manage your own site with confidence.

Content Marketing And Strategy

Simple explanations of the strategies that help small businesses grow online.

What do you mean by content marketing?

Content marketing is the ongoing creation of useful, relevant content that helps your ideal clients know, like and trust you. This includes blogs, social media posts, email newsletters, videos, case studies, guides and more, all connected to a clear business goal.

Instead of shouting at people with sales messages, you answer their questions, solve their problems and show your expertise.

What are the basic steps of content marketing?

Every strategy is tailored to your business, however most content marketing plans follow these steps:

1. Define your goals and ideal clients

2. Audit your current online presence

3. Choose the right platforms such as website, email and social media

4. Plan key themes, campaigns and content types

5. Create and publish content consistently

6. Review the data and adjust based on what works

CLP can create this strategy for you or guide you through it in a mentoring format.

What are the 3 C’s and 5 C’s of content marketing?

There are many models, but at CLP we keep it simple. We focus on three C’s:

1. Clarity

2. Consistency

3. Connection

You may also hear about five C’s such as Customer, Content, Channel, Conversion and Continuity. When we build your strategy we explain these in plain language and show you how they apply to your business.

What channels are included in content marketing?

Content marketing often includes:

- Website copy and blogs

- Social media posts and stories

- Email newsletters and automations

- Downloadable guides and checklists

- Case studies, testimonials and reviews

- Video and audio content such as reels or podcasts

We help you choose the channels that make sense for your audience and the time you have available.

How long does content marketing take to work?

Content marketing is a long term approach. You may see early engagement within weeks, but strong brand awareness and search performance typically build over months. The most important factors are consistency, quality and alignment with your overall marketing strategy.

Do I need a blog if I already use social media?

Blogs and social media work best together. Social platforms can drive quick visibility and conversation, while your blog and website provide long lasting content that supports search results, AI overviews and deeper education. We often repurpose one blog into multiple social posts so you get more value from every piece of content.

Working With Us

What to expect when partnering with CLP.

Do you only work with Western Australian businesses?

Our main focus is small to medium businesses across Western Australia, particularly in the South West and Perth regions. We can also support clients in other locations for mentoring, consulting and digital projects that are a good fit for our expertise.

Do you offer once off projects or ongoing support?

Both. Some clients engage us for a specific project such as a brand photography session, a new website build or a strategy workshop. Others prefer ongoing support for content marketing, mentoring or combined service packages. We will recommend the best option based on your goals and capacity.

How do you price your services?

Each project is scoped individually. We look at the outcomes you are aiming for, the time and resources required, and whether it is a one time project or an ongoing partnership. You will always receive a clear proposal before we begin, outlining deliverables, time frames and investment.

How do I get started with CLP?

You can start with a marketing audit, a discovery call or a specific service such as photography or mentoring. Share a few details about your business and what you need help with, and we will suggest practical next steps so you can move forward with clarity.