People often ask me, “Why do you teach what you do? Doesn’t that put you out of business?”
My answer is always the same: I hope so.

I fell into marketing accidentally and discovered I had a real talent for it, so I built a business around helping others. But if you have read my blog “My Moral Dilemma as a Marketer”, you will know that I have never loved the way the industry works. Too much of it is deceptive, manipulative or designed to pressure people into decisions that are not in their best interests.

From day one, I built CLP to be different. Honest. Transparent. Human. A place people could trust.

Now that AI has accelerated everything, people are more aware than ever of fake news, staged content and marketing tricks. They dislike it, and rightly so. My belief is simple. Marketing should connect and resonate. It should not trick or manipulate.

We do not increase our prices before Black Friday only to discount them and pretend it is a bargain. We do not pressure people to buy something they do not need. That is not marketing. That is manipulation.

So here are my top three reasons why I choose to educate, coach, train and mentor you.

Reason 1: Marketing works best when it comes from passion and authenticity

Marketing created inside the business always performs better than outsourced marketing.

Not because agencies cannot do great work, but because they cannot replace the heart, voice and lived experience of the people who run the business.

When someone inside the business learns how to communicate their story properly, they will always achieve deeper trust and better results than any agency ever could.

Reason 2: Knowledge protects you and strengthens your business

The old saying is true.

"Give someone a fish and they eat for a day.
Teach someone to fish and they eat for a lifetime."

When you understand marketing, you grow your business with clarity instead of guesswork. And if one day you decide to outsource, you will know exactly what good marketing looks like. No smoke and mirrors. No confusion. No agency pulling the wool over your eyes. - You will be empowered, not dependent.

Reason 3: Coaching is my purpose

Whether it is marketing coaching or life coaching, I genuinely love helping people grow. Watching someone gain confidence, clarity and new skills will always be the most rewarding part of my work.

Helping someone change their business or change their life is why I do this. Mentoring is not an add-on for me. It is what lights me up. It is what gets me out of bed every day!