Google Business Profile: Holiday Hours Update Guide
The festive season often brings changes to your trading hours, and your customers will want to know when you’re open. In the age of smartphones, most people check Google first. Keeping your holiday hours up to date on your Google Business Profile helps people plan their visits, saves them from turning up to a closed door and reflects well on your business.
This guide is for Australian business owners who want to keep their customers informed without changing their usual trading hours. It’s a simple task that makes a big difference to your reputation and your clients’ trust.
Why accurate holiday hours matter
Your Google Business Profile is often the first thing customers see when searching for your company. If your hours are wrong or missing, Google may warn people that you might be closed. This can discourage them from visiting or calling. By adding special hours for public holidays, you show that you care about their time and build credibility.
CLP Advertising completes this task for our contracted clients, but if you manage your own profile, it’s straightforward to do yourself.
Step‑by‑step: adding special hours Update your Google Business Profile.
You can update your Google Business Profile in a few minutes. Here’s how:
Log in to your Google Business Profile. If you don’t have one yet, follow our guide on creating and verifying your listing.
From the dashboard, select the location you want to edit.
Click Hours, then choose Add special hours.
Select the holiday date you need to update.
Use the toggle to indicate whether you’re open or closed on that day:
Turn it on and enter the hours you’ll be open.
Turn it off to show you’ll be closed.
Click Apply to save your changes.
This process doesn’t alter your normal trading hours; it simply adds a one‑off entry for that date. Repeat for each public holiday or special occasion.
More ways to keep customers informed
While Google is the first place many people look, it’s still wise to cover your bases. Consider:
Posting your holiday hours on your social media channels.
Sending a quick email to your regular clients.
Putting a sign on your shop door or reception desk.
Updating any bookings systems or online directories you use.
A consistent message across all platforms avoids confusion and shows you’re organised.
Need help getting started?
If you’re new to Google Business Profiles or want to improve your listing overall, our Google Business Profile Quick‑Start Kit can help you do it right the first time. This affordable course gives you step‑by‑step guidance, proven strategies to boost local visibility and lifetime access to resources.
Putting this into action
Updating your Google Business Profile for the holidays takes just a few minutes, but it makes a lasting impression. Accurate special hours show that you respect your customers’ time and helps them plan their visits with confidence.
If managing your profile feels overwhelming or you want to ensure it’s fully optimised, CLP Advertising & Photography Services in Western Australia can handle it for you. We’re here to help you attract more local customers and keep your online presence working for you.
A personal message from Monty, Maria & Ellie
Merry Christmas from CLP Advertising
As we wrap up another big year, I want to say a genuine thank you for being part of the CLP community. Whether we created content together, shared a strategy call or you simply follow along for tips, I appreciate you more than you know. Helping local businesses grow and show up with confidence is the reason I love what I do.
The end of the year is a chance to slow down, breathe and reset. I hope you find a moment of calm, a moment of joy and a moment that reminds you why you started in the first place.
Monty, our very enthusiastic CEO, would also like to add that he has supervised all Zoom calls and approved all snacks this year. He wishes you belly rubs, good naps and a successful year ahead.
From both of us, thank you for trusting CLP with your story and your marketing.
Have a safe, happy and restful holiday season. We cannot wait to support you in the new year.
Warm wishes
Ellie & Monty 🐾
FAQ's about updating your hours for the holiday season
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