The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

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2026 Content Marketing Trends | CLP Advertising

2026 Content Marketing Trends | CLP AdvertisingEllie Clare Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

WebsitesSocial MediaYouTubeContent Marketingcontent marketing strategy for small businesshow to improve SEO with contentevergreen content strategymulti-channel search marketingYouTube marketing for businesses
2026 Content Marketing Trends | CLP Advertising

2026 Content Marketing Trends | CLP Advertising

2026 Content Marketing Trends | CLP AdvertisingEllie Clare
Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

Blog PostsSearch OptimsationSocial MediaBlog ContentDIY MarketingWebsitesGooglePhotographyMarketing
The Power of User-Generated Content (UGC)

The Power of User-Generated Content (UGC)

The Power of User-Generated Content (UGC)Ellie Clare
Published on: 22/05/2025

The Power of User-Generated Content (UGC): Why It Matters and How to Inspire It

SecurityWebsitesMarketingProductivity
How to Conduct a Local Listing & SEO Audit | CLP Advertising

How to Conduct a Local Listing & SEO Audit | CLP Advertising

How to Conduct a Local Listing & SEO Audit | CLP AdvertisingEllie Clare
Published on: 08/05/2025

Local Listing & SEO Audit

SecurityDIY MarketingWebsitesGoogleMarketingProductivity
Building Trust in a World of AI

Building Trust in a World of AI

Building Trust in a World of AIEllie Clare
Published on: 06/04/2025

Building Trust in a World of AI

DIY MarketingWebsitesGoogleMarketingProductivity
Unlocking the Power of Schema Markup for Your Website

Unlocking the Power of Schema Markup for Your Website

Unlocking the Power of Schema Markup for Your WebsiteEllie Clare
Published on: 30/01/2025

Discover how Schema Markup can boost your website’s visibility and SEO rankings. A guide for South West WA businesses and entrepreneurs.

DIY MarketingWebsitesGoogleMarketingProductivity
Content Marketing Trends for 2025: What Your Business Needs to Know

Content Marketing Trends for 2025: What Your Business Needs to Know

Content Marketing Trends for 2025: What Your Business Needs to KnowEllie Clare
Published on: 02/01/2025

Discover the top content marketing trends for 2025, including AI tools, video-first strategies, and tips for building communities in South West WA and Australia

DIY MarketingWebsitesGoogleMarketing

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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