The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

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2026 Content Marketing Trends | CLP Advertising

2026 Content Marketing Trends | CLP AdvertisingEllie Clare Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

WebsitesSocial MediaYouTubeContent Marketingcontent marketing strategy for small businesshow to improve SEO with contentevergreen content strategymulti-channel search marketingYouTube marketing for businesses
Do You Really Need a Website for Your Business in 2025?

Do You Really Need a Website for Your Business in 2025?

Do You Really Need a Website for Your Business in 2025?Ellie Clare
Published on: 10/10/2025

Still wondering if your WA business really needs a website in 2025? Discover why having your own website is essential for visibility in Google, AI search, and social media.

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How Do I Get My Business to Show Up in AI Overviews?

How Do I Get My Business to Show Up in AI Overviews?

How Do I Get My Business to Show Up in AI Overviews?Ellie Clare
Published on: 12/09/2025

Learn 14 practical steps to help your business appear in Google AI Overviews. Clear structure, schema, E-E-A-T, local signals, and technical health.

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Instagram Posts Are Now Searchable

Instagram Posts Are Now Searchable

Instagram Posts Are Now SearchableEllie Clare
Published on: 18/07/2025

Learn how Instagram posts became searchable on Google (July 2025) and follow our checklist to boost reach, traffic and sales. Free audit included.

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Local SEO Content Strategy for Allied Health

Local SEO Content Strategy for Allied Health

Local SEO Content Strategy for Allied HealthEllie Clare
Published on: 11/06/2025

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SEO for Medical Websites Australia | AHPRA Compliant Guide

SEO for Medical Websites Australia | AHPRA Compliant Guide

Published on: 30/04/2025

Learn how to implement SEO for medical websites in Australia using compliant strategies that improve visibility and attract more patients.

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Confessions of a Digital Marketer: My Moral Dilemma

Confessions of a Digital Marketer: My Moral Dilemma

Confessions of a Digital Marketer: My Moral DilemmaEllie Clare
Published on: 13/03/2025

A marketer’s reflection on social media addiction, how platforms manipulate attention, and practical strategies to reclaim time.

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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