The real reason people go to social media (hint: it’s not to shop!)

Stop and think, why do you go to social media?

Social media has become an integral part of our lives, but why are we drawn to it? Most people nowadays use platforms such as Facebook, Instagram, TikTok and Snapchat to keep in touch with family and friends, to share what is going on in their lives, and connect with loved ones no matter where they are in the world. We do also use social media to keep up with trends and news, as well as to seek out brands we love, but the essence of socials remains in connection.

Stop using social media as a sales platform!

While social media can be an effective tool for businesses to reach their target audience, it is important to remember that it is a social platform first and foremost. People do not visit Facebook or Instagram to buy products, but want to see engaging content, inspiration, motivation and entertainment. As a business, how do you use social media to your advantage? By being SOCIAL!

How to create more ‘social’ content

One of the most effective ways to create social content is to use photos of your business and its people, not stock images. Use photos of your staff and celebrate their birthdays, work anniversaries, and interesting things that happen during the day. You can use the space to highlight their profiles so people get to know them as well as your local area. Your business pages can also show other consumers using your products or services and enjoying their experience, showcasing how your business works and the positives, rather than just product shots or dry content. This will help you establish a connection with your audience and build a loyal following.

Offer give-to-get content

Another effective way to create social content is to offer give-to-get content, such as free tips, advice, or help in your prospective fields. This type of content not only adds value for your audience but also establishes your expertise and credibility in your industry. Give-to-get content can also help create a dialogue with your audience and engage them with your brand.

Get people involved in your content

The most effective business social media accounts are the ones that don’t sell directly. Instead, they create a community and engage their audience with their content. You can achieve this by asking questions, seeking feedback, and asking them to post reviews and testimonials (this is known as user-generated content). Get people involved in your content and make it a two-way conversation.

Post product shots sparingly

While it is okay to post product shots now and then, this type of content should not make up the bulk of your posts on social media. Lifestyle shots that depict people enjoying your products or services are much more effective in connecting with your audience. It is essential to strike a balance between promoting your products and creating social content that resonates with your audience – if they get to know and love you and your brand, they are more likely to want to try your products and services.

In conclusion, social media is a powerful tool for businesses to connect with their target audience, but it is important to remember that it is a social platform. By creating content that is more social in nature, offering give-to-get content, and getting people involved in your feed, you can build a loyal following and establish your brand as an authority in your industry.

Are you looking to take your social media presence to the next level? Our social media packages offer everything you need to create engaging and effective content that connects with your target audience. Our packages include professional photography services that help you showcase your business in the best possible light. Our experienced photographers will work with you to capture stunning images that highlight your brand’s unique personality and style.

We understand that creating social media content can be time-consuming and challenging. That’s why our packages also include content creation services that will help you craft posts that resonate with your audience. From eye-catching graphics to engaging captions, we’ll take care of everything for you. You can relax knowing your social media presence is in good hands.

Don’t let your social media presence fall behind. Contact us today to learn more about our social media packages and how we can help take your brand to the next level with our content creation and professional photography services.