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Copywriting For Small Business

As a small business owner, it is easy to get caught up in the everyday of client bookings and orders, keeping stock numbers and accounts, and troubleshooting problems with staffing, suppliers or sourcing materials. Sadly, copywriting often gets left behind (or rushed through in a hurry), which can be damaging to your business.


What is copywriting for small business?

Essentially, ‘copy’ refers to any written content. In this case, we are talking about online content such as your website sales pages, blog posts, product descriptions and marketing material. ‘Copy’ can also refer to material such as emails or social media wording.

Never underestimate the power of well-written copy. With great content, your business is in a much better position to not only attract and convert prospective clients, but keep them long into the future.

However, copywriting for small business can be a challenge. This is where I step in to help; I understand your time pressures, budget constraints and the overwhelm that comes with constantly pushing to keep your online presence up to date. Through my business Copy That: Words From the Heart, I have helped many small businesses like yours thrive.

copywriting for small business - copythat

My background is journalism and health education. In addition, I enjoyed seven years working with a WA lifestyle television company as the magazine and digital content editor. Since starting Copy That three years ago I have been working with CLP Advertising’s Ellie and her clients. I love the ability to assist fellow small businesses to grow, and I have learnt so much from them as well.

Why work with a copywriter for small business?

If this sounds like you, I’d love to help:

  • You are time-poor in the race to keep up with client and supplier demands.
  • Writing your copy so it reads well and says what you want is hard work.
  • You are too close to your business and struggle to write something objective and informative for your audience.
  • Sitting down to write ends up in frustration and overwhelm, so you give up too quickly.
  • SEO? What is that and how do you get it?
  • So far, your website content, blog attempts and promotional material are in a mess and none complements the other.

Together, we will create profile pages that highlight your best assets. We will weave new life into your product descriptions, and post sales pages that ensure conversion. Copywriting for small business is like any other skill, such as design, technical work or accounting – you don’t have to do it all yourself!


Contact Ellie for a referral and receive a discount on all copywriting, editing and proofreading needs through Copy That: Words From the Heart.