Show Up in AI Overviews

CLP Advertising blog banner with Ellie Clare pointing to headline text “Don’t get left behind in the new world of search – 14 Tips for ensuring your business shows up in AI Overviews.

How Do I Get My Business to Show Up in AI Overviews and Other LLMs?

The way people search online is changing fast. One of the biggest questions I hear from business owners is: “How do I get my business to show up in AI Overviews and other LLMs?” With Google’s AI Overviews and tools like ChatGPT and Gemini now providing users with direct answers above the traditional Search Engine Results Page (SERP), the old SEO tactics are not enough anymore. It is time to adapt.

For small businesses in Western Australia, from Perth through to Busselton, this shift is both a challenge and an opportunity. If your brand is not seen as a trusted source by AI, you risk becoming invisible. The good news is that with the right steps, you can train the algorithm to recognise your business as credible, consistent, and worth featuring.

Here is me putting this into practice. This article is my first step to ranking in AI Overviews for that exact question. I am practising what I preach, so you can see exactly how these strategies look in action.

What You Will Learn

In this guide, you will learn:
✅ Why AI is changing how customers find businesses online
✅ The new rules for building visibility and trust with AI
✅ 14 practical tips you can apply straight away to improve your chances of showing up in AI Overviews
✅ How E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) impacts your visibility
✅ Why adapting now matters for small businesses across WA

The AI Shift: From Search Results to Direct Answers

  • Old search: People typed keywords, scrolled results, and clicked websites.
  • New AI search: People ask full questions, and AI gives the answer instantly.

If your brand is not part of that answer, even a strong ranking in Google’s top 10 may not matter. Visibility now depends on being a trusted, helpful voice online.

The New Rules for Visibility in AI

AI looks for patterns and trust signals, not just keywords. Think of it as building a digital trail. Your website, social posts, Google Business Profile, and reviews work together to show AI whether your business is a reliable source.

To stand out in WA’s competitive business scene, you need to:
✅ Provide clear, complete answers to real customer questions
✅ Stay consistent across all channels, including your website, socials, and reviews
✅ Be genuinely helpful rather than pushy or overly sales-led

So, how do you make this happen in practice? Below are 14 practical tips you can start applying today to help your business show up in AI Overviews and other LLMs.

14 Tips to Help Your Business Show Up in AI Overviews

Here’s how to train the AI and algorithm to notice and trust your business online.

Man smiling at desk while reviewing data on tablet, symbolising creating helpful content for business visibility in AI Overviews.

1. Publish Helpful Content

AI rewards useful, practical information that answers real customer questions.
✔️ Write down the top questions customers ask you every week.
✔️ Create blog posts or guides that answer each one in detail.
✔️ Use examples from your own WA clients or community to make content relatable.
✔️ Break down complex topics into step-by-step instructions.
✔️ Avoid vague claims like “best” without proof—show real results instead.
✔️ Include local context (suburbs, towns, WA-specific issues) to stand out.

Close-up of woman using a voice assistant on smartphone, representing natural language and voice search optimisation.

2. Focus on Long-Tail Queries & Natural Language

AI thrives on conversational search, not single keywords.
✔️ Write blog titles and headings as if answering spoken questions.
✔️ Use “how,” “what,” “where,” and “why” phrases naturally.
✔️ Optimise for voice search: “Where’s the best café in Bunbury?” not “Bunbury café best.”
✔️ Use long-tail keywords discovered in tools like Semrush’s “Questions” filter.
✔️ Add FAQs in the exact wording your customers use.
✔️ Record short videos or podcasts—AI also learns from conversational content.

Hands typing on laptop with digital coding and data icons, illustrating content structure and clear formatting for AI visibility.

3. Structure Your Content Clearly

A clear layout helps humans and AI read your site easily.
✔️ Use one H1 heading, break sections with H2s/H3s.
✔️ Start sections with concise answers (AI often extracts one paragraph as a snippet).
✔️ Write short paragraphs (2–4 sentences).
✔️ Use bullet points or numbered lists for easy scanning.
✔️ Add bold keywords naturally where they help readers.
✔️ Include images with captions that explain the content.

Computer screen with code and highlighted admin fields, symbolising schema markup and technical SEO setup.

4. Add Schema Markup

Schema tells Google and AI exactly what your page is about.
✔️ Use LocalBusiness schema for WA service-based businesses.
✔️ Add Service schema for specific offerings (e.g. “Emergency Plumbing Bunbury”).
✔️ Implement FAQPage schema for question-answer content.
✔️ Use Article, Product, or Review schema when relevant.
✔️ Test your schema with Google’s Rich Results Test tool.
✔️ Keep schema updated whenever your services or hours change.

💡 Want help with schema? Try our Schema GPT to generate the right code for your site.

Content creator recording video in studio with camera and laptop, representing multimedia content creation to build trust and authority.

5. Create Unique, High-Quality Content

AI Overviews favour credible, original information.
✔️ Avoid copying from competitors offer your own perspective.
✔️ Back up claims with credible sources (gov sites, industry bodies).
✔️ Attribute quotes, stats, or references properly.
✔️ Use real customer stories or case studies to add originality.
✔️ Publish multimedia (images, videos, audio) to add depth.
✔️ Focus on practical “how to” content that solves problems.

Two colleagues reviewing digital content strategy on tablet at office desk, showing importance of updating content for SEO and AI search.

6. Keep Content Fresh & Updated

Outdated content is ignored by AI.
✔️ Audit your site every 6–12 months for accuracy.
✔️ Refresh old blogs with new data, examples, or case studies.
✔️ Update your Google Business Profile with current hours and services.
✔️ Remove or rewrite irrelevant pages.
✔️ Add seasonal content (e.g. “Preparing your lawn for summer in Busselton”).
✔️ Update the “last modified” date when content changes.

Smiling woman with glasses working on laptop at home, symbolising small business owners building authority and online presence.

7. Build Authority

The more respected others think you are, the more AI will trust you.
✔️ Join networks like BNI, local Chambers of Commerce, or WA trade associations.
✔️ Pitch guest blogs to industry sites and WA publications.
✔️ Be interviewed on podcasts or local radio.
✔️ Share insights on LinkedIn and tag credible sources.
✔️ Collect backlinks from suppliers, partners, and directories.
✔️ Earn brand mentions even unlinked citations help build trust.

Team of four colleagues collaborating around a table, illustrating collaboration and case study content to demonstrate expertise.

8. Show, Don’t Just Tell

Demonstrate your expertise with real examples.
✔️ Create before-and-after photos of your work.
✔️ Film short reels showing your process.
✔️ Publish case studies with results and customer feedback.
✔️ Add a portfolio or gallery page on your website.
✔️ Write step-by-step tutorials on your blog or YouTube.
✔️ Share behind-the-scenes content from real WA projects.

Person holding smartphone with floating social media icons, symbolising reviews, testimonials, and social proof that build trust for AI visibility.

9. Share Social Proof

AI looks for trust signals from real customers.
✔️ Ask clients for Google reviews regularly.
✔️ Share review screenshots on socials (with permission).
✔️ Film quick video testimonials at the end of a job or appointment.
✔️ Highlight awards and recognition (e.g. local business awards).
✔️ Showcase user-generated content like tagged Instagram posts.
✔️ Create a “Wall of Love” page for testimonials on your site.

Professional woman planning content at her desk, representing the importance of author bios and expertise signals in building credibility.

10. Add Author Bios & Expertise Signals

AI trusts named experts more than faceless content.
✔️ Include a bio at the end of every blog post.
✔️ Highlight training, qualifications, and WA-based experience.
✔️ Link to the author’s LinkedIn profile for credibility.
✔️ Add professional headshots to bios.
✔️ Mention local community involvement or industry memberships.
✔️ Keep bios updated when staff gain new roles or qualifications.

Hands typing on laptop with digital icons floating above, illustrating external signals like social activity, directories, and backlinks that strengthen SEO.

11. Strengthen External Signals

AI weighs your activity outside your website too.
✔️ Post regularly on Facebook, Instagram, and LinkedIn.
✔️ Update your Google Business Profile weekly with posts and photos.
✔️ Answer customer questions in Google’s Q&A section.
✔️ List your business in local directories (Local Search, True Local, Yellow Pages).
✔️ Share blogs in WA community groups online.
✔️ Encourage staff to engage with company posts for extra reach.

Search bar with digital keywords in background, symbolising crawlability, indexing, and technical SEO health for AI visibility.

12. Prioritise Crawlability & Technical Health

If Google can’t crawl your site, AI can’t see you.
✔️ Don’t block important pages with robots.txt or noindex tags.
✔️ Avoid hiding content behind heavy JavaScript.
✔️ Fix broken links and redirect chains.
✔️ Submit and update your sitemap in Google Search Console.
✔️ Optimise for fast loading on mobile and desktop.
✔️ Make sure HTTPS security is in place.

Team collaborating in a meeting, representing active participation in online forums and communities to share expertise.

13. Be Active in Forums & Communities

AI scrapes forums and communities for signals.
✔️ Join WA community groups on Facebook, LinkedIn, or Reddit.
✔️ Participate in industry forums like Whirlpool.
✔️ Answer questions with value, not sales pitches.
✔️ Link to your content only when it’s genuinely helpful.
✔️ Share local expertise (e.g. “Here’s how we manage reticulation in Bunbury summers”).
✔️ Post consistently to stay visible and credible.

usiness professionals networking and building partnerships, symbolising collaboration with others to boost authority and online reach.

14. Collaborate With Others

Collaboration amplifies your reach and credibility.
✔️ Co-create blogs or social posts with local businesses.
✔️ Run joint workshops or webinars (e.g. a physio + personal trainer in Mandurah).
✔️ Swap guest blogs with WA service providers.
✔️ Feature suppliers or partners in your content.
✔️ Tag collaborators on socials to boost reach.
✔️ Build referral partnerships in BNI or local networks.

Establishing your expertise with E-E-A-T

One of the biggest factors that determines whether your business shows up in AI Overviews and other LLMs is how well you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This is the standard Google and AI use to decide whether your content deserves to be featured.

You do not just want to tell people you know what you are doing. You need to show them.

✅ Experience

  • Share firsthand examples from real client work across WA.
  • Publish behind-the-scenes blogs, reels, or mini case studies.
  • Document the process of solving problems, not just the finished results.
  • Use photos or videos of your team in action.
  • Add local context: “How we repaired a garage door in Busselton after storm damage.”
  • Show repeat experience over time AI values consistency.

✅ Expertise

  • Explain why you made certain choices (e.g. schema markup, content structure).
  • Write guides that simplify complex topics without jargon.
  • Break subjects into clear, step-by-step processes.
  • Include author bios with WA-based training or qualifications.
  • Offer practical checklists or toolkits that readers can apply.
  • Reference reputable sources to back up your advice.

✅ Authoritativeness

  • Create a trail of nodes: publish content across your site, socials, Google Business Profile, and guest blogs.
  • Gain mentions on podcasts, industry sites, or WA news outlets.
  • Collaborate with trusted local businesses to cross-promote.
  • Speak at networking events, webinars, or Chamber of Commerce sessions.
  • Ensure other credible websites link back to yours.
  • Keep your messaging consistent across every platform.

✅ Trustworthiness

  • Be open about both wins and challenges authenticity builds trust.
  • Share testimonials and reviews, including how you responded to feedback.
  • Keep your website secure with HTTPS and reliable hosting.
  • Ensure business details (hours, phone number, address) are up to date everywhere.
  • Use clear, transparent pricing or service descriptions.
  • Maintain a consistent brand voice across all your content.

Why this matters for WA businesses

Whether you run a tradie service in Mandurah, a physio clinic in Bunbury, or a café in Busselton, your visibility will depend on how well you adapt to this AI-driven search world. Businesses that consistently share helpful, trustworthy content become the default answers in Google’s AI Overviews.

It is no longer about chasing “rank number 1”. It is about becoming the brand that AI trusts to answer the questions people are asking about your business.

Final Thoughts

Getting your business to show up in AI Overviews and other LLMs is not about gaming the system. It is about building a digital footprint of clarity, consistency, and genuine value.

At CLP Advertising, we specialise in helping WA small businesses create content and strategies that are both human-first and AI-ready. From blog writing and schema markup to reputation management, we make sure your brand is trusted enough to be picked up by today’s search world.

To find out where your business sits online and in AI, Request a free Marketing Audit for your business.

Frequently Asked Questions

Photo of Ellie & Monty the CEO of CLP Advertising & Photography Services

Author Bio

Ellie Clare is a digital marketer, content strategist, and the founder of CLP Advertising & Photography Services. Specialising in SEO, social media strategy, content marketing, and visual storytelling, Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.