The 5 Tools We Use Daily

The 5 Tools We Use Daily to Manage Client Marketing Campaigns

Illustration of colourful app icons with bold white text overlay reading “The 5 Tools We Use Daily to Manage Client Marketing Campaigns

Running a content marketing agency means juggling multiple platforms, projects, and people. After testing dozens of platforms, we’ve landed on five core tools that keep our work flowing smoothly. Whether you’re freelancing solo or managing a team, these platforms can help streamline your systems and save you hours each week. – View all of our marketing tools and resources.

Here’s a quick intro to the tools we use every day at CLP Advertising & Photography Services — plus links to more in-depth breakdowns if you want to dive deeper.

Next up is how we keep our communication and collaboration seamless.

Jump to: Cloud Campaign | Google Workspace | SEO Tools | Tekmatix | Canva Pro

Person using a laptop with Cloud Campaign’s social media analytics dashboard displayed. Branded Cloud Campaign logo in bottom corner.

1. Cloud Campaign – Social Media Scheduling

Best for: Social media scheduling, content libraries, and client dashboards
Cloud Campaign allows us to manage multiple client accounts, schedule content across platforms, and reuse evergreen posts without hassle. It’s built for agencies but simple enough for freelancers too, offering a smooth and powerful way to stay on top of your social media game.

✅ White-labelled dashboards
✅ Auto-posting and analytics
❌ Requires a bit of setup initially

Feature Cloud Campaign Later
Multi-client management Built-in and streamlined Limited – not designed for agencies
Content scheduling Schedule across all major platforms Strong for Instagram, lighter elsewhere
Evergreen content reuse Automatically recycles posts Manual reposting only
White-labelled dashboards Fully customisable per client Not available
Analytics and reporting In-depth reports with auto-scheduling Basic performance metrics
Designed for agencies Yes, with client workspaces and permissions More suitable for in-house teams
Ease of use Simple and intuitive for teams and freelancers Drag-and-drop calendar, visual focus
Price Mid-tier for what you get Free tier available, paid plans for more
Promotional graphic with Ellie Clare in branded red shirt, text reads “Try Cloud Campaign for 7 Days FREE!” with Cloud Campaign logo on a gradient pink-to-blue background.

Cloud Campaign offers agency-level tools, and it’s what keeps our social media systems running smoothly... We would like to offer it to small businesses....
✨ Includes a free trial, expert setup, and a strategy session to automate your content stress-free.
👉 Learn more and claim your spot here

Are you a marketer or agency? Click here for Cloud Campaign’s direct plans we highly recommend it!

Man working at a desk with Google Workspace apps (Gmail, Drive, Docs, Meet, etc.) displayed on a monitor and laptop.

2. Google Workspace - Communications

Best for: Email, file storage, and collaboration
We use Gmail, Docs, Sheets, and Drive daily. It’s where content drafts are reviewed, campaign calendars live, and client assets are stored securely.

✅ Real-time collaboration
✅ Seamless integration
❌ Admin panel can feel complex when scaling

Set up Google Workspace

Feature Google Workspace Microsoft 365
Email hosting Gmail with a custom domain Outlook with a custom domain
File storage Google Drive (shared folders + permissions) OneDrive + SharePoint
Real-time collaboration Live editing in Docs, Sheets, Slides Available in web versions, slower on desktop
Integration Native Google apps + easy third-party add-ons Tight integration with Office and Teams
Team communication Gmail + Google Chat and Meet Outlook + Teams
Admin controls Full suite, can feel complex at scale Granular control, especially in enterprise
Offline access Limited to select files with setup Full desktop access with synced storage
Price Simple pricing per user Varies based on tier and app access
Side-by-side image showing SEMrush on one laptop and SE Ranking on another, highlighting SEO tool dashboards for comparison.

3. SEMrush or SE Ranking - SEO Tools

Best for: SEO research, keyword tracking, and competitor audits
We use SEMrush for advanced clients needing deep audits and backlink tracking. For budget-conscious clients, SE Ranking provides a more accessible all-in-one SEO toolkit.

✅ SEMrush: Powerful and comprehensive
✅ SE Ranking: Affordable and user-friendly
❌ SEMrush: More expensive and data-heavy

Feature SEMrush SE Ranking
Keyword tracking Advanced and detailed Accurate and beginner-friendly
Site audits Full technical breakdowns Easy-to-follow recommendations
Backlink analysis Large backlink database Focused and helpful
Competitor insights Deep SERP and keyword intel Simple and clear competitor reports
Pricing Premium, more suited to agencies Budget-friendly and scalable
Ease of use Designed for SEO pros Great for newcomers and small teams
👉 Explore SEMrush    |    👉 Explore SE Ranking

For a more detailed look at SEO Tools, we have a new blog coming soon that will take you through our recommended platforms, click here to sign up to our email list and receive it in your inbox.

Hands holding a smartphone showing the Tekmatix mobile dashboard with metrics and insights. Tekmatix logo with tagline “Love Your Tech” in the corner.

4. Tekmatix - CRM System

Best for: CRM, email marketing, landing pages, and automations
This all-in-one platform powers our client onboarding, digital product delivery, and internal automations. It’s the quiet engine behind the scenes.

✅ Combines tools like Kajabi, ActiveCampaign, and Calendly
✅ Cost-effective for Aussie businesses
❌ Still gaining traction in the market

Start with Tekmatix

Feature Tekmatix Kajabi
CRM & contact management Built-in and easy to use Not the main focus
Email marketing Integrated with automation Built-in with strong campaign tools
Landing pages Sophisticated but tied to the course flow Beautiful templates and builder
Online course delivery Fully customisable within the platform Premiu
Open laptop on a speckled countertop showing Canva’s template interface on screen. Canva logo in the corner.

5. Canva Pro – Easy Visual Content Creation

Best for: DIY design and branded content templates
From social posts to lead magnets, Canva is our favourite design tool. It’s perfect for batching content and creating cohesive visual branding.

✅ Easy to use with templates
✅ Great for brand consistency
❌ Limited customisation for complex design needs

Feature Canva Pro Adobe Express
Templates Thousands of drag-and-drop templates Fewer templates, more creative control
Brand kits Built-in fonts, colours, logos per brand Available, but setup feels less intuitive
Content batching Folders, calendar view, & Magic Resize More manual, but improving
Team collaboration Real-time editing, comments, & permissions Available, but the setup feels less intuitive
File exports Transparent PNGs, videos, GIFs, and more Wide export formats, PSD compatibility
Ease of use Beginner-friendly and fast Slightly steeper

Each of these tools powers a different part of our business, and together, they make everything run smoother. If you want a deeper look at how these platforms work or which one might be right for your setup, We’re working on detailed breakdowns of each platform - join our email list to be the first to get them.

→ Join our list to get notified when they drop

Want to see how these tools can work for you?
Click any of the links above to explore them. Every tool we recommend is something we actively use at CLP. And if you have questions or need help picking the right tool for your setup, we’re happy to chat. - Head to our website and chat with us directly!

✨ Tools Summary + Quick Links

Here’s a quick recap of the tools we use daily:

  • Cloud Campaign – Schedule and automate social content
  • Google Workspace – Centralise communication and storage
  • SEMrush / SE Ranking – Keyword research and SEO audits
  • Tekmatix – CRM, email, and automation made simple
  • Canva Pro – Branded content and social templates in minutes

Not sure what fits your setup? Reach out to us, we’re happy to help.

Photo of Ellie & Monty the CEO of CLP Advertising & Photography Services

Author Bio

Ellie Clare is a digital marketer, content strategist, and the founder of CLP Advertising & Photography Services. Specialising in SEO, social media strategy, content marketing, and visual storytelling, Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.