In today’s digital landscape, understanding how social media can significantly impact the success of your local south west business is pivotal. Here at CLP Advertising & Photography Services, we are here to help! Our team specialises in leveraging social platforms to not only help you enhance your online presence but also significantly improve your website’s search engine optimisation (SEO).
Here are seven actionable ways you can use socials to aid your organic SEO efforts and ensure your business stands out in south west Western Australia.
Consistency is key to social media
Consistent posting keeps your audience engaged and signals to search engines that your brand is active and relevant. Establish a regular posting schedule that aligns with your audience’s most active hours to maximise engagement and visibility (check post analytics and insights to determine the impact).
Pro tip: Plan ahead at least a month. It is more efficient to plan your content and bulk schedule so that you don’t have to think about it day-to-day (and get busy and forget!).
Optimise social media profiles
Your social media profiles are often the first point of interaction with your brand. Therefore, you should include keywords relevant to your business and location in your bio sections to improve visibility both on social searches and search engines.
Pro tip: Use a keyword research tool to help you find keywords for your social media posts, such as this FREE one: https://answerthepublic.com/
Share quality content
Quality content that resonates with your audience gets shared, increasing your brand’s reach and potentially boosting your site’s inbound links. These links enhance your site’s authority and ranking.
Pro tip: Content doesn’t have to be picture-perfect. Genuine and authentic content will connect with your audience on a deeper level.
Utilise hashtags wisely
Hashtags can extend your reach beyond your immediate followers and tap into a broader audience interested in your niche. Use targeted hashtags related to your business and region, like #SouthWestWABusiness, to attract local traffic.
Pro tip: Use a hashtag research tool to help you optimise, such as: https://ritetag.com?utm_source=RKAFF-7d8b6f00 (affiliate link).
Engage with your audience
Engagement is a two-way street. Responding to comments, messages, and mentions creates a community around your brand. Engaged users are more likely to share your content, expanding your digital footprint and SEO reach.
Read about our engagement strategy: Click here
Integrate social media on your website
Incorporate social sharing buttons and display your latest social media posts on your website. This integration keeps your content fresh and encourages visitors to engage with your brand on multiple platforms.
Pro tip: Remember that your social media posts are not just for humans; they are for bots and AI that use social media as searchable content too!
Keep in mind that words on images cannot be read by bots and AI. Consider this when posting an image with text; we always recommend transcribing the image text into the post content.
Why professional services trump DIY social media
While DIY social media efforts might seem cost-effective, services like ours offer benefits that can significantly elevate your brand. At CLP Advertising & Photography Services, we bring expertise, consistency, and a strategic approach that DIY efforts often lack.
Our team stays abreast of the latest trends and algorithms, ensuring your content is always optimised for maximum reach and engagement. We provide analytics and insights, allowing for data-driven decisions that refine your strategy over time.
Moreover, our creative expertise ensures that your visuals and messaging are professional and compelling, setting your business apart in the competitive south west market.
By partnering with us, you save valuable time and avoid the steep learning curve associated with mastering social media, letting you focus on what you do best – running your business.
As you can see, integrating social media into your business SEO strategy is no longer optional; it’s a necessity for boosting your online visibility and growing your local south west business.
At CLP Advertising & Photography Services, we specialise in crafting social strategies that alleviate the stress of digital marketing.
Let us help you harness the power of social media to elevate your SEO efforts and drive meaningful results for your business.
Gold
$766.98 inc GST- Per Month
- 3 adverts per week
- 4 hours assistance per quarter
- 3 last minute advert per quarter
- Standard package inclusions
- Google my Business management included
- One-off Set up fee: $544.50 inc GST
Silver
$575.15 inc GST- Per Month
- 2 adverts per week
- 2 hours assistance per quarter
- 2 last minute advert per quarter
- Standard package inclusions
- Google my Bussiness Management included
- One-off Set up fee: $484 inc GST
Bronze
$292.60 inc GST- Per Month
- 1 social post per week
- 1 hour assistance per quarter
- 1 last minute advert per quarter
- Standard package inclusions
- add Google my business management: $27.50/m inc GST
- One-off Set up fee: $385 inc GST