The increased usage of technology has made the integration of photos in digital marketing inevitable. The need for visual engagement is forcing all businesses to change how they have promoted their services so far, and carefully consider what types of images they will include in their next advertisement.
Our goal is to help you understand why photography is so important for your business and give tips on what the perfect image should look like.
Why is photography important?
No matter the type of business you operate, advertising aims to make people familiar with your products or services and prompt them to purchase. Using photos for social media will have an enormous impact on your goal, and these are just a few reasons why they seem to work:
- Photos are eye-catching and provide a visual image of what your business offers;
- They make complicated concepts look simple;
- They help increase your website traffic;
- Using photography for your business also raises your brand awareness.
But one question that is often raised is whether you need to hire a professional or you can take the pictures by yourself. The truth is, you can do both. And although a professional branding photographer can do much more than simply take shots, sometimes, having a good phone and camera will be enough to do this job by yourself.
In case you decided on the second option, here are some different way to take photos that will help with creating interesting photography for your business:
- Using the rule of thirds or the golden ratio;
- Find symmetry and capture it;
- Angels and patterns;
- Try cropping the image instead of zooming it;
- Use reflections to add unique perspectives;
- Add a human element by including you or someone on your team in the shots helps views connect with your business: dog help too!
To view more inspiration view click the button below to view photos we take for our clients.
Taking good photos for social media doesn’t always require using photography gear. But if you need a professional to take care of the photography for your business, feel free to book a digital meeting through our website. We would love to be a part of your successful business story.