The dos and don’ts of social media marketing photography

The Don’ts:

1. Don’t overuse filters or editing effects: While editing can enhance the overall look of your photographs, it’s important not to go overboard with filters and effects. For business social media, we recommend aiming for a natural and authentic representation of your products or subjects. Over-edited images may appear artificial and detract from your brand’s credibility.
2. Don’t forget to optimise for each platform: Each social media platform has its own image specifications and requirements. Neglecting to optimise your photographs accordingly can result in distorted or cropped images that appear unprofessional. Take the time to research and understand the optimal dimensions and resolutions for each platform you use for your business.
3. Don’t exclusively use stock photos: Stock photos can be a convenient resource, but relying solely on them for social media can hinder the uniqueness and authenticity of your brand. Wherever possible, prioritise your content with original photographs that reflect your brand’s personality, values, and products. This approach will make your content more distinctive and resonate better with your audience.
4. Don’t neglect consistency: Consistency is key in social media marketing! As a business, it is important to maintain a consistent style, colour palette, and overall aesthetic across your photography to create a cohesive brand identity. Consistency also helps your audience instantly recognise and identify your content, further strengthening your brand’s presence and credibility online.
5. Don’t forget to engage with your audience: Social media is a two-way communication channel; don’t just post your images and content then walk away! Actively engage with your audience by responding to comments, answering questions, and encouraging conversations around your photographs. This interaction builds trust and loyalty, and helps foster a sense of community with your followers.