Evidence that Professional Social Media Photography Boosts Your Engagement

Image of Ellie owner of CLP Advertising & Photography Service, with a Graph showing that photos taken of people using your products or services received 81% more reach & 279% more engagement, the image quotes "The reults are clear! Photos of you and your team go further and get more engagement! - This is evidence that Professional Social Media Photography Boosts Your Engagement.
The results are clear! Photos of you and your team go further and get more engagement!

In today’s digital landscape, social media photography plays a crucial role in marketing strategies. Businesses are increasingly turning to professional photographers to enhance their online presence and connect authentically with their audience. This blog will explore the impact of high-quality marketing photography on social media engagement, using real data from CLP Advertising & Photography Services, and provide practical steps for businesses in the South West to leverage this powerful tool.

This photo of of a photographer looking at a photo on their camera infront of their laptop, the photo is to show the importance of social media photography.

The importance of social media photography

In a competitive market, standing out on social media is vital. Professional social media photography enhances the visual appeal of your content and builds trust and engagement with your audience. According to a recent CLP Advertising & Photography Services campaign, posts featuring custom photography of businesses and staff significantly outperformed those with stock images or product shots. For example:

  • Custom photography posts: Achieved a reach increase of 82% compared to posts with stock images, with engagement rates boosted by 279%.
  • Stock images/product shots: The engagement rate was significantly lower, highlighting the effectiveness of showcasing custom, authentic images.

These results underscore the value of showcasing real people and authentic moments from your business. Below is a screenshot of a real content strategy. The red circles indicate photos of people interacting with the brand, usually staff or customers, and the blue circles indicate photos of products or stock images. You can see a clear difference in engagement and post reach.

This image is a screenshot of a real campagin that CLP created, we have highlighted the photos taken by CLP that have customers and staff in the photos in red and the photos taken by CLP that just show products (Blue), you can see that there is a distinct difference in reach and enagagement. This is why we recommend to invest in professional photography?

Why invest in professional photography?

Investing in professional marketing photography offers numerous benefits:

  • Increased engagement: The data showed a significant increase in both reach and engagement for posts featuring professional photos.
  • Authenticity: Authentic imagery helps create a genuine connection with your audience, making your brand more relatable.
  • Brand consistency: Custom photography ensures your brand’s visual language remains consistent across all platforms.

Steps to enhance your social media with photography

To make the most of social media photography, consider the following steps:

  • Hire a professional photographer: A skilled photographer can capture the essence of your brand. Look for professionals with a portfolio that aligns with your vision.
  • Plan your content: Work with your photographer to plan a series of shots that reflect your business’s personality and values.
  • Utilise free tools: Tools such as Canva can help create engaging visuals using your professional photos. Additionally, platforms like Unsplash offer free stock images that can complement your content.

CLP’s custom marketing photography services

If you are looking for top-quality marketing photography from a local business in the know, CLP is here to help! Experience the same professional service and clear vision that our clients love. Contact CLP or find further information via our website here.

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Ellie took a series of professional photos for our business with a clear goal in mind. She was timely and efficient, which we really appreciated.

Brendon Burvill
This photo is a collage of CLP Stock images of places from around the south west, available on our website.

CLP’s local South West marketing stock photography

For businesses in the South West, CLP Advertising & Photography Services offers a range of local marketing stock photography unique to the region. These images are perfect for businesses looking to maintain a local connection while ensuring high-quality visual content. Explore the collection here.

Investing in professional social media photography is a strategic move for businesses looking to enhance their online presence and engagement. By showcasing real people and moments, businesses can build trust and authenticity.

If you’re in the South West and looking to boost your social media impact, consider partnering with CLP Advertising & Photography Services. Our expert team can help you create compelling visual content that resonates with your audience. Check out our services here.

Learn more about: Boosting Your Business Visibility Online Through High-Quality Photography