The dos and don’ts of social media marketing photography

The Dos and Don'ts of Social Media Marketing Photography

One of the key elements of a successful social media marketing strategy is compelling and visually appealing photography. In this blog post, we will explore the dos and don’ts of social media marketing photography, providing you with valuable insights to enhance your online presence and effectively engage your target audience.

The Dos:

  1. Understand your target audience: Before capturing photographs for social media marketing, it’s crucial to understand your target audience’s preferences, interests, and demographics. Tailoring your photography style to resonate with your audience will help you create compelling content that generates maximum engagement.
  2. Tell a story: Social media marketing photography is an excellent opportunity to visually convey your brand’s story and values. Use creative compositions, colours, and props that align with your brand identity and messaging so that you can craft images that evoke emotions and connect with your audience on a deeper level.
  3. Focus on high-quality images: Social media platforms thrive on visual content, and users have high expectations for quality! Ensure your photos are well-lit, sharp, and visually appealing. High-quality images will elevate your brand’s image and attract more attention from your target audience.
  4. Experiment with different formats: Social media platforms offer various content formats, such as square, landscape, or vertical images. Experiment with different formats to optimise the visual impact of your photographs across different platforms. Some platforms require square images, and for others, a landscape orientation may work better (such as stories vs posts on Instagram). Having a variety means you always have a suitable image that won’t end up cropped awkwardly once it is uploaded.
  5. Use natural lighting: Lighting plays a crucial role in photography, so keep this in mind when taking your pictures. Whenever possible, opt for natural lighting as it adds a warm, authentic feel to your images. A great time for capturing images with a soft, flattering look is during the ‘golden hour’ (shortly after sunrise or before sunset). Natural lighting also helps showcase your products or subjects in a more realistic and appealing manner.
Understand Your Target Audience: 
Tell a Story: 
Focus on High-Quality Images: 
Experiment with Different Formats:
Use Natural Lighting: Lighting:
Don't Overuse Filters or Editing Effects: 
Don't Forget to Optimize for Each Platform: 
Don't Forget to Engage with Your Audience: 
Don't Neglect Consistency:
Don't Use Stock Photos Exclusively:

The Don’ts:

  1. Don’t overuse filters or editing effects: While editing can enhance the overall look of your photographs, it’s important not to go overboard with filters and effects. For business social media, we recommend aiming for a natural and authentic representation of your products or subjects. Over-edited images may appear artificial and detract from your brand’s credibility.
  2. Don’t forget to optimise for each platform: Each social media platform has its own image specifications and requirements. Neglecting to optimise your photographs accordingly can result in distorted or cropped images that appear unprofessional. Take the time to research and understand the optimal dimensions and resolutions for each platform you use for your business.
  3. Don’t exclusively use stock photos: Stock photos can be a convenient resource, but relying solely on them for social media can hinder the uniqueness and authenticity of your brand. Wherever possible, prioritise your content with original photographs that reflect your brand’s personality, values, and products. This approach will make your content more distinctive and resonate better with your audience.
  4. Don’t neglect consistency: Consistency is key in social media marketing! As a business, it is important to maintain a consistent style, colour palette, and overall aesthetic across your photography to create a cohesive brand identity. Consistency also helps your audience instantly recognise and identify your content, further strengthening your brand’s presence and credibility online.
  5. Don’t forget to engage with your audience: Social media is a two-way communication channel; don’t just post your images and content then walk away! Actively engage with your audience by responding to comments, answering questions, and encouraging conversations around your photographs. This interaction builds trust and loyalty, and helps foster a sense of community with your followers.

Mastering the dos and don’ts of social media marketing photography can significantly impact your brand’s online presence and engagement levels. Over time, this will strengthen your business and create new, exciting opportunities! By understanding your target audience, telling compelling stories, focusing on quality, and adhering to platform-specific guidelines, you can create captivating photographs that elevate your brand and effectively connect with your audience. Remember to stay authentic, experiment with different formats, and actively engage with your followers to build a strong and successful social media presence.

If photography isn’t your strong point, it may be worth hiring a professional – it is much more affordable than most people think, and you are guaranteed to end up with a suite of quality photographs you can use! To help further build your business and take the pressure off you in creating regular content, we offer photography and social media as a package. Contact us to find out more, and let’s take your business to the next level together!


$766.98 inc GST
  • Per Month
  • 3 adverts per week
  • 4 hours assistance per quarter
  • 3 last minute advert per quarter
  • Standard package inclusions
  • Google my Business management included
  • One-off Set up fee: $544.50 inc GST
Book Now


$575.15 inc GST
  • Per Month
  • 2 adverts per week
  • 2 hours assistance per quarter
  • 2 last minute advert per quarter
  • Standard package inclusions
  • Google my Bussiness Management included
  • One-off Set up fee: $484 inc GST
Book Now


$292.60 inc GST
  • Per Month
  • 1 social post per week
  • 1 hour assistance per quarter
  • 1 last minute advert per quarter
  • Standard package inclusions
  • add Google my business management: $27.50/m inc GST
  • One-off Set up fee: $385 inc GST
Book Now

Standard package inclusions:

  • One free photoshoot for every three months you are signed up with CLP
  • Help and guidance when posting to your social media
  • Monitoring of your social media accounts
  • New advertising strategies every three months
  • Facebook scheduling service (IG & GMB additional $6 per month each)
  • Tailored social media posts, unique to your business
  • Exposure through the CLP Advertising website & social media
  • Regular face-to-face contact

If you would like to discuss your options, click ‘Book Now’ above.