Masterclass: Digital Marketing (13-Week Accelerator)

For Australian Small Businesses

Your Marketing Budget Dried Up? Your Growth doesn't have to.

Learn the exact digital marketing strategy we charge thousands for in a live, 13-week masterclass built for busy Australians. 60 minutes a week. Real results on your own site.

Only 20 seats, Starting 8th May 2026

You're covered. Here's our promise to you.

  • Payment Options Available Pay Upfront AUD $300 (Best Value) | Pay Weekly AUD $25 (13 payment Total: $325)

  • Lifetime replay access Can't make a live session? Life happens. Every session is recorded and yours to rewatch as many times as you need, forever. You'll never miss a thing.

  • Implement-or-we'll-show-you guarantee By the end of Week 2, you'll have uncovered at least 3 real, fixable issues on your own website or Ellie will personally help you.

  • Think about what you're replacing A marketing agency retainer costs $2,000–$5,000 per month. This Masterclass is a one-time investment of $300 and you walk away knowing how to do it yourself, or understand what your agency is talking about...

  • Why is this only $300? A Masterclass like this can go anywhere from $1,500 - $3,000 but because Australian businesses are doing it tough right now. Fuel, wages, rent, software, everything is up. The last thing you need is another ongoing invoice you can't afford. This Masterclass is priced deliberately. Not because the content is worth less. The same strategies here are what we charge agency clients thousands a month to implement. But helping local business owners walking away with the skills to market themselves properly is worth more to us than the margin. It is our way of giving back.

We teach the exact strategies we use for our agency clients, broken down into simple, weekly 60-minute sessions.

It’s time to take control of your digital storefront.

Ellie Clare

What you will learn

The Deep Dive Audit

Learn to look "under the hood" of your website. We’ll show you how to find what’s broken, what’s working, and where your quickest "ROI wins" are hiding.

SEO & Speed Mastery

Go beyond keywords. Master image optimization, site architecture, and the technical "bots" that help Google (and your customers) find you first.

Competitor Intelligence

Learn to legally "spy" on your competition. We’ll analyze their traffic and content so you can fill the gaps they’ve missed.

The AI Future

Stay ahead of the curve with Answer Engine Optimisation (AEO). Learn how to ensure your brand shows up in ChatGPT, Gemini, and AI Search.

Who is presenting this Masterclass

Ellie Clare is a Brand Marketing Strategist and the founder of EllieClare.com.au and CLP Advertising & Photography Services a boutique agency built around one belief: that small Australian businesses deserve to compete with the big players, without the big budgets.

She's helped local businesses go from invisible to undeniable.

One small family-owned business in Bunbury went from just 6 ranking keywords to 77, grew their organic traffic from zero to 133 monthly visitors, and climbed to #1 in the local Google pack & outranking a major corporation, without a single paid ad in just 3 months.

Another client organically outranked Bunnings, Mitre 10, and Home Hardware for timber and hardware searches across two locations through nothing but smart SEO, consistent content, and Ellie's strategic approach.

Beyond the data, what her clients say most is that she makes it simple. That she listens. That she genuinely cares whether your business succeeds.

This Masterclass isn't theory pulled from a textbook. It's the exact playbook she uses for her own clients, broken down into plain English, one session at a time, so you can implement it yourself, on your own site, in real time.

Speaker

Photo of Ellie Clare Owner of CLP Advertising & Photography Services with her work car.

— Ellie Clare

Brand Marketing Strategist

CLP Advertising & Photography Services

Why you should join our Masterclass

Who this is for

Business owners, sole traders, and marketing admins who are tired of "static" websites. Perfect for service-based businesses (Tradies, Health Professionals, Consultants, etc.) who have an existing site but aren't seeing the leads they deserve.

What to bring

Your laptop, your website URL, and a list of 3 competitors you are ready to outrank.

You will walk away with

A Weekly Action Plan: No homework, just implementation.

The "Sabotaged Site" Access: Practice your skills on our training site before touching your own.

Technical Checklists: Step-by-step guides for SEO, Speed, and AI readiness.

Why now

Australia is expensive right now. We know. Fuel, wages, rent, software; everything is up. And marketing agencies? They're not cheap either.

But cutting your marketing is like turning off your phone and wondering why no one's calling.

This Masterclass exists because every Australian business deserves to know how to market itself, without relying on an agency.

Without the guesswork, and without the ongoing invoice. We teach you the exact same strategies we run for our paying clients. You just do it yourself, on your terms.

13 Week Marketing Masterclass

13 Week Marketing Masterclass

Curriculum Roadmap
Phase 1 — Foundation
Phase 2 — Optimise
Phase 3 — Grow
Phase 4 — Dominate
W01Audit
The Deep Dive Audit

Find exactly what's broken and where your quickest ROI wins are hiding.

W02Action
From Data to Action

Prioritise findings and identify "Quick Wins" you can implement immediately.

W03UX
UX & Journey

Refine your User Experience so visitors stick around and convert into leads.

W04SEO
SEO Essentials

Master Keywords, Meta Descriptions, and Heading structures Google loves.

W05Speed
Speed & Visuals

Image compression and WebP formats to keep your site lightning fast.

W06Links
Web of Influence

Internal linking strategies that guide customers and search bots perfectly.

W07Tech
Talking to Bots

Schema Markup and Technical SEO basics to make your site readable to engines.

W08Intel
Competitor Intel

Legally "spy" on competition. Find the gaps they've missed and fill them.

W09Copy
Content/Convert

Build a content strategy that satisfies both humans and AI search algorithms.

W10Trust
Digital Authority

Backlinks and Digital PR — the trust signals that tell Google you are the real deal.

W11Omni
Omnichannel

Integrate your website with Social and Email for a seamless brand experience.

W12Local
Local Domination

Own "near me" searches. Master your Google Profile and local directory choice.

W13AI Search
The AI Future

Learn how to show up in ChatGPT and Gemini before your competitors do.

What happens after you register?

  • Step 1: Purchase your ticket We will email you an invoice and confirm your purchase.

  • Step 2: Reserve your seat You will be redirected to a calendar where you can reserve your seat and ensure you receive all of the reminders and links each week.

  • Step 2: SMS reminder (before every live session) We'll send you a text the day before and again on the day of each session so you never miss a thing.

  • Step 3: Show up and learn (every week for 13 weeks) Join Ellie live on YouTube for 60 minutes. Ask questions, implement in real time, and watch your site improve week by week.

What our clients say

Got Question?

We've got answers!

Do I need a website?

It's recommended. This masterclass is best suited for those with an existing as it is practical and a hands on experience. That said the principles do apply to new builds too. So there is no reason you can't build a website after you have finished the masterclass.

What happens if I miss the live session?

All Masterclass sessions are recorded. You’ll have access to the replay library to catch up whenever suits your schedule.

Is this technical?

Not at all. We teach the "how" and the "why" in plain English. If you can use Facebook or Send an Email, you can do this.

Do I need to have access to my website?

We recommend you have access to your website during this Masterclass, as it is a hands-on experience, and you will be able to ask questions. However, if you do not have access, you can take notes and give them to the person who has access to your website.

Do I have to commit to all 13 weeks?

Yes. The Masterclass is designed to teach you the complete marketing ecosystem we use for our own clients, and each week builds on the last. If you cannot make a session live, the replay will be waiting for you.