
Payment Options Available Pay Upfront AUD $300 (Best Value) | Pay Weekly AUD $25 (13 payment Total: $325)
Lifetime replay access Can't make a live session? Life happens. Every session is recorded and yours to rewatch as many times as you need, forever. You'll never miss a thing.
Implement-or-we'll-show-you guarantee By the end of Week 2, you'll have uncovered at least 3 real, fixable issues on your own website or Ellie will personally help you.
Think about what you're replacing A marketing agency retainer costs $2,000–$5,000 per month. This Masterclass is a one-time investment of $300 and you walk away knowing how to do it yourself, or understand what your agency is talking about...
Why is this only $300? A Masterclass like this can go anywhere from $1,500 - $3,000 but because Australian businesses are doing it tough right now. Fuel, wages, rent, software, everything is up. The last thing you need is another ongoing invoice you can't afford. This Masterclass is priced deliberately. Not because the content is worth less. The same strategies here are what we charge agency clients thousands a month to implement. But helping local business owners walking away with the skills to market themselves properly is worth more to us than the margin. It is our way of giving back.

We teach the exact strategies we use for our agency clients, broken down into simple, weekly 60-minute sessions.
It’s time to take control of your digital storefront.
Learn to look "under the hood" of your website. We’ll show you how to find what’s broken, what’s working, and where your quickest "ROI wins" are hiding.
Go beyond keywords. Master image optimization, site architecture, and the technical "bots" that help Google (and your customers) find you first.
Learn to legally "spy" on your competition. We’ll analyze their traffic and content so you can fill the gaps they’ve missed.
Stay ahead of the curve with Answer Engine Optimisation (AEO). Learn how to ensure your brand shows up in ChatGPT, Gemini, and AI Search.
Ellie Clare is a Brand Marketing Strategist and the founder of EllieClare.com.au and CLP Advertising & Photography Services a boutique agency built around one belief: that small Australian businesses deserve to compete with the big players, without the big budgets.
She's helped local businesses go from invisible to undeniable.
One small family-owned business in Bunbury went from just 6 ranking keywords to 77, grew their organic traffic from zero to 133 monthly visitors, and climbed to #1 in the local Google pack & outranking a major corporation, without a single paid ad in just 3 months.
Another client organically outranked Bunnings, Mitre 10, and Home Hardware for timber and hardware searches across two locations through nothing but smart SEO, consistent content, and Ellie's strategic approach.
Beyond the data, what her clients say most is that she makes it simple. That she listens. That she genuinely cares whether your business succeeds.
This Masterclass isn't theory pulled from a textbook. It's the exact playbook she uses for her own clients, broken down into plain English, one session at a time, so you can implement it yourself, on your own site, in real time.

CLP Advertising & Photography Services
Business owners, sole traders, and marketing admins who are tired of "static" websites. Perfect for service-based businesses (Tradies, Health Professionals, Consultants, etc.) who have an existing site but aren't seeing the leads they deserve.
Your laptop, your website URL, and a list of 3 competitors you are ready to outrank.
A Weekly Action Plan: No homework, just implementation.
The "Sabotaged Site" Access: Practice your skills on our training site before touching your own.
Technical Checklists: Step-by-step guides for SEO, Speed, and AI readiness.
Australia is expensive right now. We know. Fuel, wages, rent, software; everything is up. And marketing agencies? They're not cheap either.
But cutting your marketing is like turning off your phone and wondering why no one's calling.
This Masterclass exists because every Australian business deserves to know how to market itself, without relying on an agency.
Without the guesswork, and without the ongoing invoice. We teach you the exact same strategies we run for our paying clients. You just do it yourself, on your terms.
Find exactly what's broken and where your quickest ROI wins are hiding.
Prioritise findings and identify "Quick Wins" you can implement immediately.
Refine your User Experience so visitors stick around and convert into leads.
Master Keywords, Meta Descriptions, and Heading structures Google loves.
Image compression and WebP formats to keep your site lightning fast.
Internal linking strategies that guide customers and search bots perfectly.
Schema Markup and Technical SEO basics to make your site readable to engines.
Legally "spy" on competition. Find the gaps they've missed and fill them.
Build a content strategy that satisfies both humans and AI search algorithms.
Backlinks and Digital PR — the trust signals that tell Google you are the real deal.
Integrate your website with Social and Email for a seamless brand experience.
Own "near me" searches. Master your Google Profile and local directory choice.
Learn how to show up in ChatGPT and Gemini before your competitors do.
Step 1: Purchase your ticket We will email you an invoice and confirm your purchase.
Step 2: Reserve your seat You will be redirected to a calendar where you can reserve your seat and ensure you receive all of the reminders and links each week.
Step 2: SMS reminder (before every live session) We'll send you a text the day before and again on the day of each session so you never miss a thing.
Step 3: Show up and learn (every week for 13 weeks) Join Ellie live on YouTube for 60 minutes. Ask questions, implement in real time, and watch your site improve week by week.

Masterclass: Digital Marketing (13-Week Intensive)
AU$25.00 / week
Number of seats
It's recommended. This masterclass is best suited for those with an existing as it is practical and a hands on experience. That said the principles do apply to new builds too. So there is no reason you can't build a website after you have finished the masterclass.
All Masterclass sessions are recorded. You’ll have access to the replay library to catch up whenever suits your schedule.
Not at all. We teach the "how" and the "why" in plain English. If you can use Facebook or Send an Email, you can do this.
We recommend you have access to your website during this Masterclass, as it is a hands-on experience, and you will be able to ask questions. However, if you do not have access, you can take notes and give them to the person who has access to your website.
Yes. The Masterclass is designed to teach you the complete marketing ecosystem we use for our own clients, and each week builds on the last. If you cannot make a session live, the replay will be waiting for you.