Google My Business

What is Google My Business?

Google My Business (GMB) is a free platform to help businesses and organisations manage their online footprint across Google, which also includes Search and Maps. By verifying your listing and keeping it up to date, you can help customers find you and understand what you can do for them.

Is it important for your business?

Google My Business is one of the most effective ways to improve a business’ local SEO (search engine optimisation) and online discoverability. As a local business, creating or claiming your Google My Business profile is one of the first steps you should take to build your online presence.

Your Google My Business profile is a FREE tool and the best way to gain more exposure to the Google search engine. Businesses do need to meet some guidelines to be eligible, but as long as you meet these guidelines, your business listing will be approved. You can then use it to help people find you quickly and easily, as well as read online reviews, find photos of your business and even book appointments or complete transactions without visiting your website.

Does Google My Business help my local ranking?

The short answer is yes! It most definitely helps with your ranking on Google search. In fact, a 2018 survey found that GMB listings made it 19% – 25% more likely for your business to be found in search results. Read more about this study.

However, just creating or claiming your listing on Google My Business is not enough; regular updates, posts and client reviews all play a key roll in your ranking too. Like everything else online, it’s NOT a set and leave platform.

How do I make my profile stand out?

You can build up your GMB listing by:

  • Adding photos
  • Creating videos
  • Include business hours
  • Adding a description of your business
  • Adding frequently asked questions and answers (FAQ)
  • Communicating with your audience via messenger
  • Taking bookings
  • Replying to reviews
  • Creating posts

CLP Advertising is working on a new blog post to help you maintain and update your GMB listing. Check back in regularly, or join our mailing list to ensure you don’t miss it!

Why should I add FAQs?

FAQ’s allow your visitors to find answers to their questions in one place. They also potentially save your business time and resources by reducing the need for multiple individual responses to customer questions.

Google reviews should be a priority

Google reviews play a key role in making your business look trustworthy for both Google and your customers. The search engine places a higher value on websites that are trustworthy within their field, plus positive reviews are more likely to gain you clients and customers too.

Google My Business posts

Creating posts on GMB is a very powerful tool, as they act like small ‘ads’ for your business.

Even though Google My Business posts seem like another social media platform, this is not the case. Typically, the first 100 characters of the post are what shows up on the screen, so make sure the most important part of your message is at the beginning.

Remember: #hashtags mean nothing on Google posts, they should only be used on Instagram.

Find out how to create a Google My Business listing for your business.