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Don’t underestimate the power of customer’s reviews

Customer’s reviews can be very influential to potential customers and clients. So the question is, are you being proactive in getting customer reviews? Or, do you just hope for the best?

If you are the latter, this blog is here to change your outlook on this business decision.

This first question you need to ask yourself is, why aren’t you being proactive in seeking reviews? If the answer is because you don’t know how, try these simple steps:

  1. Ensure your business has a GMB listing (Google My Business). If you don’t already have one, click here to follow our step-by-step instructions to create your business GMB listing.
  2. Make leaving a review easy for your customers. Send your customers an email or text message with the link to your Google reviews, so they can just ‘click’ to leave their comments.

Make leaving a review easy

Are you now thinking, “yeah sure, but how do I do that?”…? Keep reading.

Try sending your customers or clients a text message: With a majority of customers likely to be on a mobile device, a text message can be a very easy way for them to review your business and|or product.

  • Go to your GMB listing (if you need help with logging in, click here)
  • On your main home page, click ‘share review form’
  • Copy the link (example below)

Now you can send this link to your phone or your can set up a text message services on your computer.

If you use an Android phone, an affordable text message services is Pulse SMS.

The best part about Pulse SMS is you can schedule text messages, so you can send it when it is likely to be the most convenient time for your customers to action.

Sample text messages asking for reviews

Hey {first name}, thanks for your recent visit. We want to provide the best experience possible for our customers. To help us, please take a moment to leave us an online review. Click this link {insert GMB link here} to leave your comments. Thank you, we look forward to seeing you again.

For customers visiting your business

G’day {first name}, we are thrilled you chose to purchase the [specific product name] from our online store this week. We are working hard to build a higher quality product for our customers. We would love to hear about the experience you had with it. Please go {insert link to product review} to give us your feedback. Thank you.

For online product reviews

Hi {first name}, it was great to see you today. Would you take one minute to leave a Google review about your experience? Here is the link for your convenience {insert GMB Review Link}. Thanks for your help!

General Google review

Google reviews are not the only way to collect customer reviews

While Google reviews are amongst the most reliable methods of getting customer feedback, it isn’t the only way.

Facebook reviews are next on your list, followed by website testimonials and product review plug-ins. Click the embedded links for more information on these review platforms.

The best way to collect customer reviews is to just ask your customers to review your business and|or products. Don’t be shy – the worst they can say is ‘no’.

Negative Reviews are not always bad news.

Watch this space, we help you understand why negative reviews are not always a bad thing. We give you tips on how to respond and use them to your advantage.

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